23 Comments
User's avatar
Bailey Dunn's avatar

2 things:

1) I'm obsessed with this and it's making me feel like a legitimate criminal for all of the million times I've walked past MoS on Fillmore and never gone in!!

2) Piggy backing off of that, can we go on a MoS field trip soon??

Expand full comment
Christina Loff's avatar

Yes!!! Let’s do it and I’ll show you all my favorites.

Expand full comment
Antonia Kohl's avatar

We look forward to seeing you at the shop, Bailey!

Expand full comment
Bailey Dunn's avatar

better late than never!! feel like I’ll be in great hands with you two 🫶

Expand full comment
Antonia Kohl's avatar

We'll have a blast!

Expand full comment
Sara Benincasa's avatar

I loved this one and felt transported to the shop itself. 💜

Expand full comment
Christina Loff's avatar

If you ever come to SF I’ll take you there! 💗

Expand full comment
Antonia Kohl's avatar

Come say hello if you're ever in town!

Expand full comment
Sara Benincasa's avatar

Oh I would love to!

Expand full comment
Zio Baritaux's avatar

Such a lovely profile filled with incredible perfume recommendations. I’ve added the rice scent, Lilac Brûlée, all the holiday picks & more to my “to be smelled” list! 👃💕

Expand full comment
Christina Loff's avatar

Ohh good ones!

Expand full comment
Antonia Kohl's avatar

Excellent choices!

Expand full comment
Zio Baritaux's avatar

I ended up buying a bottle of Choux Choux from Ministry of Scent, but I also ordered a couple of these as samples—and plan to grab more once they’re restocked. Thank you for the recommendations!

Expand full comment
Melissa Thompson's avatar

I visited San Francisco a few months ago and MoS was top of my list to visit. Antonia and her team made us feel so welcome! I really enjoyed reading this - thank you for profiling her!

Expand full comment
Christina Loff's avatar

Thanks for reading! She’s created such a special place.

Expand full comment
Antonia Kohl's avatar

Thanks, Christina. You're wonderful! ❤️

Expand full comment
Antonia Kohl's avatar

We're so glad you had a great experience, see you next time, Melissa!

Expand full comment
jacquelyn's avatar

Gah this is what Substack is all about! MoS is really a SF icon and institution, yet our traditional media outlets hardly make a peep about them. Such a lovely, in-depth, and nuanced conversation about perfume. Really such a joy to read both of you get *specific and into it*!

Expand full comment
Christina Loff's avatar

Thanks for reading! 💗

Expand full comment
Fawnia Soo Hoo's avatar

I need to go the next time I’m in SF

Expand full comment
Christina Loff's avatar

You do! You’ll love it.

Expand full comment
Amrita Vijay's avatar

I now have 50 new tabs open, ogling all these beautiful recommendations! This was a great interview.

Also the first/only I time I visited MoS last year, I insisted ONLY wanted to smell musky, dark, spicy things, and in a major plot twist ended up somehow walking out with the superfemme floral glamazon "Elae" mentioned here. The sales associate knew me better than I knew me 😆

Expand full comment
Christina Loff's avatar

Haha! I love that so much. So glad you enjoyed this interview. Thanks for reading. 💗

Expand full comment