20 Comments
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Lisa Hazen's avatar

LOVE his design. Beautiful work.

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Christina Loff's avatar

Thank you!! I think he did such a good job.

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Flamingo's avatar

Congrats on a beautiful look. You (plural) should be proud!!!

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Christina Loff's avatar

🩷🩷🩷

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Samantha Dion Baker's avatar

Looks so good!

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Christina Loff's avatar

Thanks Sam! I’m so happy with it!

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Bailey Dunn's avatar

I want merch immediately please!!!!!!!!!

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Christina Loff's avatar

Hand delivery as soon as I make some!

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Nadia Kadri's avatar

I love everything 🍓 so definitely have to check out this perfume.

I am obsessed with the new branding — your bf did such an amazing job, could he do something for us too!!! I’m so excited to see this grow, your newsletter was one of the firsts that made me feel I’m not the only one obsessed with writing about fragrance (and 💅🏾)— thank you! 🤍

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Christina Loff's avatar

Thank you!! That means a lot coming from someone else in the fragrance world.

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Meighan O'Toole's avatar

Omg. This is absolutely perfect. I love everything. So thoughtful and fun.

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Christina Loff's avatar

Thanks Meggers!!

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Best Friends's avatar

Eek! This looks so good!

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Teresa Wu's avatar

So fun—love this!!

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The Midst's avatar

Love the swag!

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Christina Loff's avatar

I will send you some as soon as I make it!

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Jasmine Sun's avatar

I am obsessed with the test strips and also the rs in the typeface!!!

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Christina Loff's avatar

Thanks, Jasmine!! I am so happy with how it turned out.

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Emily Burnett's avatar

Your growth is exciting, and it’s been very fun to follow something so niche and yet so…not niche. I’m excited for the day my Substacks warrant more than my non-fancy Canva logos :-) The longer I’m in business and doing my own thing(s) the less fancy I am, but there definitely does come a point when an endeavor warrants fancy. Love the new look!

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Christina Loff's avatar

Thank you! And thanks for reading!

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